How Goulston & Storrs Modernized Lateral Recruiting with Firm Prospects
Challenge
Goulston & Storrs is a 125-year-old Boston-based law firm with 225 attorneys, known for its strong culture, low attorney turnover, and standout real estate and private client practices. With attorneys who often stay for their entire careers, the firm's lateral hiring is about strategic growth, not replacement — requiring a systematic, meticulous approach to finding candidates who are both highly skilled and a strong cultural fit.
Senior Director of Lateral Recruiting Karen Kupetz, who has more than 20 years of experience in legal recruiting, found that traditional manual research — spreadsheets and web scraping — couldn't keep pace with how quickly opportunities and top talent moved in a competitive legal market.
Approach
Firm Prospects gave Kupetz's team a way to modernize and streamline the lateral hiring process — managing prospecting more effectively while improving collaboration with firm partners.
"Firm Prospects is a great product at a great price," Kupetz said. "It's intuitive, easy to use, and truly makes a difference in creating a thorough, organized process for lateral recruiting."
Solution
Key features Kupetz's team relies on:
- Intuitive candidate search: Quickly identify and generate candidate lists based on specific criteria.
- Connections feature: View mutual connections from professional or academic networks to build a more personalized approach to outreach.
- Partner collaboration: Screen sharing during meetings lets partners review and evaluate talent pools together.
- Market education: Firm Prospects gives partners insight into the market and available talent even before outreach begins.
What’s next
Since adopting Firm Prospects, Goulston & Storrs has seen a more thorough, better-organized candidate identification process, time savings from eliminating manual research, more personalized outreach through the Connections feature, and partners who are more confident in their hiring decisions.
"I'm a big fan of Firm Prospects," Kupetz concluded. "The ethos of the company and the quality of the product make it a pleasure to use and recommend. It's an essential tool for any law firm looking to enhance their recruiting process."
